Analysis of Audience research video

After carrying out interviews with groups of people and filming this for research, we put a video together of their answers. This has been posted earlier and from this video I am going to analyse the results.
First of all we made sure we interviewed a range of different ages and gender, therefore the people in the video are male and female, ranging from teen to adult. Before carrying out this research I predicted that our main audience was mostly females of a younger age, around 15-21. I am going to analyse our research to find out if this is the case.



Question 1 - Have you ever seen films such as 'The Notebook', 'Dear John' or 'Into the Wild'?
This question relates to films similar to ours and whether people watch films like these, the ones that have seen these kinds of films are more likely to enjoy our idea.
The answers we got were ranged, the group of girls had seen these films which we expected and also some of the males around the same age had seen them. We also got a male saying he hadn't seen them and an older adult female who hadn't seen these types of films.

Question 2 - What is it you like about these types of films?
The two males who had seen similar films mentioned how they like the feelgood side of romance films, however our idea doesn't have the conventional happy ending so this doesn't really relate. Although it is mentioned that they like the twists in the story which our idea does contain a large twist.

Question 3 - If you dont enjoy this genre, then why?
The group of girls all agree that they do enjoy these types of films, this again goes with what we expected. However the adult female says that she just doesn't enjoy the romance genre. This starts to show that our film may be aimed more at a younger audience.

Question 4 - Do you prefer happy or sad endings?
The overall result from this is that people enjoy a happy ending with a film, all the younger people we interviewed said they generally liked a happy ending and the adult said she usually expected a happy ending but does watch films with sad endings. This shows that even though people expect or enjoy happy endings they still watch films that don't always have a happy ending. Our film may even be better as it may shock them as they may not expect the twist and the sad ending.

Question 5 - Who do you generally watch them with?
All the people we interviewed said they watch these types of films with friends or family, which shows these are the kinds of films that people watch casually as they have fun with friends.

Question 6 - Would you prefer the main character to be male or female?
The female teenagers all said they liked to see females as the main character, and also the adult female said she would like a female main character as she feels that movies are dominated by male actors. However the young males all said they would prefer a male main character. In this case our film would be more appealing to the males we interviewed as our main character is male, this means our prediction that the target audience would be mainly female could be wrong.

Question 7 - What do you think to our pitch? Would you watch it?
Generally everyone said they would watch our film. Some said it sounded different and original and liked some of the techniques we are going to use such as the hand held camera. Even the male who said he didn't enjoy similar films said that he would watch our film, and the adult female said that she would watch it because it sounds different to conventional romance films.

Overall it is hard to tell our target audience from this research, although it does give us an idea and when combined with our questionnaire results we will be able to give a more accurate idea of our main audience. From this piece of research we have learnt that our audience is not just female and that males would like to see our film and enjoy films similar to ours. I still believe that our main audience is a young audience around 15 - 25 years of age as these are the people that most enjoy the films similar to our film. When we analyse our questionnaires and combine those results with these we will have a good idea of who our main target audience is for our film.