Thursday 17 February 2011

Last Kiss Goodbye - 5 Minute Film - Final Cut

After listening to the feedback that we gathered from our audience research, we edited our film in several ways.

  • Made it much shorter

  • Removed around 40 seconds of footage that our audience thought did not contribute to the story

  • Altered volume levels

  • Added character and actor titles

  • Added credits to the end

  • Removed several 'short handheld clips', as the audience thought this was slightly overused
This was exported with Final Cut Pro, which took around 9 hours to render. With the use of a USB stick, we uploaded it to YouTube to show our family, friends, and our audience our final production!

Audience Feedback

We did some audience research on our un-cut version of the 5 minute film and asked them a series of questions which would hopefully help us make decisions about our final cut. The majority of the feedback that we recieved was positive, however - there were a few individual critisisms.

  • Make it much shorter

  • Remove around 40 seconds of footage that our audience thought did not contribute to the story

  • Alter volume levels

  • Add character and actor titles

  • Add credits to the end

  • Remove several 'short handheld clips', as the audience thought this was slightly overused
We are able to take this feedback, and use it to greatly improve our production - as we understood that a lot of feedback that we recieved was from our target audience.

Tuesday 8 February 2011

Ideas for Poster

As we have to create a poster for our movie, I thought it would be a good idea to look into similar films, which may have similar posters.

A poster can say a lot about a film, including elements such as it's genre, what the film may be about, but also things such as it's age rating, who directed it and who are the actors/actresses of the film. A couple of posters below are ones which I like...










However, I have decided to analyse Over Her Dead Body.



Straight away with this poster, you notice the woman sitting on top of the film title. This is powerful, as they have cleverly incorporated the film title into the poster. Her white dress stands out against the blue background, and given her size - it is obvious that she is a main character in the film of some sort.

The text she is sat on is a bold, red typeface and capitalised. This is the largest and most important text on the whole poster, and stands out against the white background. The text being red suggests a possible altercation within the film, as red has connotations with things such as anger, fear and disagreement.

Of course, often the largest selling point of any film - is the actors and actresses that are in it. This often means that their names are the next largest text to the film title, and can usually be found at the top of the poster (so people immediately know where to look). In this example, each name is large enough to be seen from a distance, and is white on a dark blue background (giving contrast, and enabling it to stand out).

The two intimate characters are obviously the primary characters in the film. It is fascinating how a quick glance at a poster can reveal so much. Although I have never seen the film, I would assume that the woman in the white outfit passes away - and the male starts a relationship with the brown-haired woman, which the other woman disagrees with. Although this may not be the case, and could be that the two-woman were actually in a relationship - I would highly doubt it. Artists who create posters are extremely good at interpreting, how the audience will in turn interpret the poster.

The blue sky with soft-white clouds and the docks as the backdrop give off a romantic feel to the whole poster. The green bushes complement the blue and white, along with the yellow dress which allows the woman to stand out.

The text which reads "She's passed on, but she's not moving on" is also typical of a film poster. As it is very rare that a potential viewer will stand in front of a poster and read a whole paragraph, a short amount of text has to be added to win the potential-viewer, over. It has to reveal what the film may be about, without giving too much away.

Poster Research: Forgetting Sarah Marshall

Forgetting Sarah Marshall (2008) is a romantic comedy produced by Judd Apatow, the comic genius behind many cult movies to hit the big screen, such as Superbad, Knocked Up and Pineapple Express. The story revovles around Peter Bretter, a music composer for a hit CSI- style TV show which features his girlfriend, Sarah Marshall, as the lead character. After a five year relationship, the pair break up and Sarah reveals she is seeing someone else. Peter, devestated at this news, takes a holiday in Hawaii to try and relax, but to his horror, Sarah and her new boyfriend Aldous snow, an english rockstar, are staying in the same hotel. The poster for the film has a very bright colour scheme, which is a common trait amongst Romantic Comedy films. In the foreground are the two characters of Sarah and Aldous, their placement suggests that they are more important than the character of Peter, who is stood alone in the background. His facial expression shows depression. He is also looking at the two chracters and so this implies that he is in some way connected to them. Peter is also stood on the shore line with the waves reaching the bottom of his trousers, this could suggest sadness. Subliminally, it makes us take pity on the character - he is wet, and miserable.

Some Interesting Statistics

We thought it would be interesting to collect some statistics along the way. Now that we have finished editing (and are exporting our video), we can post the statistics.

Total time spend editing: 3240 minutes

Total distance covered by vehicles combined: 475 miles

Money spent in petrol: £80

Total duration of captured footage: 210 minutes

Total shots: 345

Times we have had to rent out equipment: 17

Amount of time travelling to and home from Hull: 3 hours

Amount of footage shot in Hull: 20 seconds

Poster Research

One of the main sections of our coursework project along with the 5 minute film is to create a poster for the film. Knowing this I felt it would be good to look at some posters from similar films in order to find out some common features and hopefully get some ideas.

Posters are a great way to advertise films, a good poster should be able to show the genre of the film, what the subject of the film may be about and introduce you to the main characters. As well as these posters can be used to attract an audience by promoting the actors in it (particulary big films with popular actors), it can also give information such as the director, or the age rating as well as displaying information about the rest of the team that developed it and often give good quotes from the reviews for the film. Below are a selection of the posters I found:




























I then looked at the posters for the film that is most similar to ours, 'Into the Wild'. This film has 2 posters that I really liked, the first one is shown below:
































However the poster I have chosen to analyse is shown below, also from 'Into the Wild':
































The first thing that stands out with this poster, is the young man sat on top of what looks like an old tram. This being the only person on the poster straight away tells the person looking at it that this is the main character of the film. He has bags behind him and a rolled up mat of some kind, this shows that he is obviously travelling and being sat on the old tram with a tin in his hands could show that he is sleeping rough. So straight away you can tell that the film focuses on this man and how he travels around.

The backgorund of the poster is simply the sky, however it is very nice and bright, the bright blue and white clouds make the poster stand out. The use of bright colours are there to grab the attention of the audience as they see the poster.

The next thing that stands out is the title of the movie, 'Into the wild' is shown in a large, bold font in a dark blue contrasting against the bright background again making it stand out. The title is in a simple font which makes it very easy to read and is considerably bigger than any other text on the poster which means there is no confusion and the audience knows straight away that this is the title of the film.

A common thing with movie posters is to list the names of the main stars in it, especially if they are famous. With this poster they are in a clear list above the title and one thing that is very noticeable it how many actors and actresses they have listed. There are ten stars names, this shows the audience that there are a number of people in the film that the audience may know.

Underneath the title it reads 'Screenplay and directed by Sean Penn', this is again another common feature in movie posters when the film is directed or written by someone the audience may be familiar with. This along with the names of the people in the film are used to try and persuade the audience that the film must be good because it features all these big names in it and it is written and directed by an established person.

The only other thing on the poster is the text at the bottom which is used on all film posters, this contains all the information about the films production, it contains things such as the director, the writer, the producers and the sound editors. This may be information that most people do not stand and read but it is there so that people can look and see who has had a hand in making this film. Along with this are the logos of the companies who are distributing the film and also the age certificate for the film, this certificate must be put on a film poster so that the audience are clear who the film is suitable for.

Overall the film poster is very simple in that it contains one main image, however from it you learn that the main character is male and you assume that he is travelling. You also get key information about the film such as who wrote and directed it and also the list of people who star in the film which shows the audience it has big names in it and that it must be worth watching. The poster itself is very bright making it eye catching so it stands out and grabs peoples attention.

Monday 7 February 2011

Large Resolution Logo

As we are finishing our film, we are starting to put final touches on it.

One of the finishing touches, was our production logo. It was apparent that the logo in our website header was too small to look 'crisp' on a larger screen. Therefore, a larger resolution copy had to be made :D

 
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